The apple logo

Sadly, the truth is rarely as simple, or beautiful, as we would like. The New Apple Logo — Apple did some tweaking with the monochrome logo to make it look more stylized.

The apple logo

Some argue that the stripped-back design will help place more emphasis on the camera, where Apple is investing a lot of its time and money in a bid to become the very best camera phone around. However, the original creator of the Apple logo design has a different story to tell.

In this case, after the IPO, many shares were in new hands.

what colour is the apple logo

The suit would be settled 3 years later for an undisclosed amount. Also published on Medium. He checked with Apple headquarters, and although they were non-committal, it was clear that that Turing story was not official Apple history.

Just like McDonald'sNike, and FedEx, it is regarded as one of the most famous logos that people can quickly recognise.

why apple logo is half bitten

According to him, the logo looked enigmatic and lacked clarity. The new design invoked the curiosity of the people, and they started making speculations.

Current apple logo

He died in obscurity on June 7, , 10 years and a day after the Normandy landings, which made copious use of intelligence gleaned by his methods. Why does the Apple have a bite in the side? As the story goes, the logo is a tribute to the late, great Alan Turing. Apple was so much better, better than any other name we could think of. How did he figure it out? Landor Associates eliminated the wordmark in favor of the icon in It depicts the famous story of the discovery of gravity when Isaac Newton was sitting under a tree, and an apple falls on him. The logo featured Isaac Newton sitting under a tree and contemplating over something while an apple is about to fall on his head. Today, the Apple insignia is a symbol of innovation, reliability, and trust. A bite is designed on the right side of the fruit to ensure that it looks like an apple. When you think about it the humble apple carries a lot of symbolic power, presenting itself throughout history as the center of many stories and traditions. The logo comes mainly in 3 colors; silver, white and black. It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. Windows users can open the Character Map app. Although it might appear central, every iteration of the iPhone so far has had the Apple logo placed closer to the top of the phone than the bottom.

From its first design till the last version, the Apple logo retained its integrity and class that it is known for. From its very first design until its modern form, it has gone through some iterations that deserve mention in this article.

Apple logo evolution

The only concept ever presented to Apple was an immediate success! How did he figure it out? NeXT Inc. Theories are flying freely as to the thinking behind the move. Considering that Apple's logo has garnered extraordinary attention, we look forward to the future logo and hope that it would represent the ethos of the company as the previous logos did. It was not successful. As for the logo itself, its creator Rob Janoff has repeatedly stated it had nothing to do with Turing.

Unrecognized for his work, facing jail for gross indecency and humiliated by estrogen injections intended to 'cure' his homosexuality, he bit into an apple he had laced with cyanide.

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Apple Logo Evolution